Attendees walk through an expo hall during Amazon Web Services' Reinvent conference at the Venetian in Las Vegas on Nov. 29, 2022.Noah Berger | Getty Images Entertainment | Getty ImagesIn May 2023, Amazon CEO Andy Jassy was asked by an attendee at the annual shareholder meeting how the company was innovating in generative artificial intelligence. OpenAI's ChatGPT had gone viral, and the major tech companies were all rushing products out the door to compete in the emerging world of chatbots and i...