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Atari Buys Intellivision Brand, Ending 45-Year Console War

For fans of old-school games, it’s kind of like Coke acquiring Pepsi: Atari, which produced one of the first hit home game consoles, announced a deal to acquire the brand of long-time rival Intellivision and the rights to more than 200 games from Intellivision Entertainment. Atari and Intellivision battled it out what is considered the game industry’s first console war, starting in the late ’70s. The first Intellivision home video game console was released by Mattel Electronics in 1979, selling ...

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