TikTok turns to generative AI to boost its ads business | TechCrunch
TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it’s launching a new “TikTok Symphony” AI suite for brands. The tools will help marketers write scripts, produce videos and enhance current assets.
The suite includes a new AI video generator called the “Symphony Creative Studio.” The tool can generate TikTok-ready videos with just a few inputs from an advertiser, the company claims. The studio also offers brands ready-t...
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