India Smartphone Market Volume up 8% YoY, Value up 18% YoY in Q1 2024
For the first time ever, vivo led the market by volume in a single quarter.
Samsung led the market by value after capturing over one-fourth of the total market value. Samsung’s average selling price (ASP) also reached its highest ever in India.
The premium segment (>INR 30,000) reached 20% volume share, its highest ever, and 51% value share of the overall Indian smartphone market.
5G smartphone shipments captured their highest-ever share of 71% in volume terms.
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