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Incomparable —A tiny design studio helping you build big software.

35 years ago, Don Norman studied the design of everyday objects in his seminal work, The Design of Everyday Things. Norman teaches us that everyday objects have affordance, an intrinsic attribute it offers to the user. Long, rounded bars that serve as door handles afford pulling, while small, finger-sized buttons we come across on elevators afford pushing. Now, before I get lost in recapping the entirety of what is one of the most influential books in the history of modern product design, I want...

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