Blog About Portfolio Shared Future SOS LP Blog How I Think About Debt Japan has 140 businesses that are at least 500 years old. A few claim to have been operating continuously for more than 1,000 years. It’s astounding to think what these businesses have endured – dozens of wars, emperors, catastrophic earthquakes, tsunamis, depressions, on and on, endlessly. And yet they keep selling, generation after generation. These ultra-durable businesses are called “shinise,” and studies of them show they...