Note: Chris Riccomini also wrote about commoditization in the data space in his interesting article: Databases are commodities, now what? My thoughts broadly match those of Chris, but I want to focus beyond technology here and speak about how strategy and vision play into this dynamic as well.I just started re-reading Start With Why by Simon Sinek, a fantastic book on leadership and business strategy. The book’s core argument is that great companies don’t focus on what they do or offer, nor how ...