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Global Smartphone Market Grows 6% YoY in Q1 2024; Revenue Reaches Highest Level in a First Quarter - Counterpoint

The global smartphone market grew by 6% YoY to reach 296.9 million unit shipments in Q1 2024. Samsung dethroned Apple to become the top smartphone player globally, accounting for 20% shipment share. Apple’s shipments declined 13% YoY due to high inventory build-up during the last quarter. However, the brand’s ASP grew 2% YoY. Among the top five OEMs, Xiaomi grew the fastest, registering 34% YoY shipment growth. Global smartphone revenues also grew 7% YoY and reached highest-ever for a first quar...

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