Global Smartphone Market Grows 6% YoY in Q1 2024; Revenue Reaches Highest Level in a First Quarter - Counterpoint
The global smartphone market grew by 6% YoY to reach 296.9 million unit shipments in Q1 2024.
Samsung dethroned Apple to become the top smartphone player globally, accounting for 20% shipment share.
Apple’s shipments declined 13% YoY due to high inventory build-up during the last quarter. However, the brand’s ASP grew 2% YoY.
Among the top five OEMs, Xiaomi grew the fastest, registering 34% YoY shipment growth.
Global smartphone revenues also grew 7% YoY and reached highest-ever for a first quar...
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