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Webflow acquires Intellimize to add AI-powered webpage personalization | TechCrunch

Webflow, a web design and hosting platform that’s raised over $330 million at a $4 billion valuation, is expanding into a new sector: marketing optimization. Today, Webflow announced that it acquired Intellimize, a startup leveraging AI to personalize websites for unique visitors. The terms of the deal weren’t disclosed. But a source familiar with the matter tells TechCrunch that the purchase price was in the “eight-figure” range. The majority of the Intellimize team — around 50 people — will jo...

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