Tuesday, April 16th, 2024 – 8:30 am Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday. Digital ad revenues increased 7.3% from 2022’s total of $209.7 billion. But in 2022, overall ad revenue growth ...