Last week, Meta revealed (in a motion trying to dismiss an FTC anti-monopoly lawsuit) that Instagram made an astonishing $32.4 billion in advertising revenue in 2021. That figure becomes even more shocking when you consider Google's YouTube made $28.8 billion in the same period. Bloomberg reports that the app made almost 30% of Meta's entire revenue in the early part of 2022. 96% of Meta's $40.1 billion Q4 2023 revenue came from advertising, and it’s made over a hundred billion dollars a year si...