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Common pitfalls of digital health startups & advice on how to avoid them

2023’s stacking up to be a bloodbath for early-stage digital health startups… and it’s only January. Digital health has always been challenging to build in — with lengthier sales cycles, higher implementation costs, and regulatory red tape all over. Tack on the pressure of rising interest rates making capital costly and startup valuations tank, investors are skittish. Funding into digital health startups in 2022 was only half of 2021’s. Yet, it’s a great time to build a digital health startup. F...

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