Meta’s Automated Advertising System Is on the Fritz, Marketers Say
Businesses that rely on Facebook and Instagram advertising to stay afloat have noticed something startling over the past two months: Meta Platforms Inc.’s normally reliable ad system is faltering.Social networking juggernaut Meta, which uses algorithms to automatically determine when and where to most effectively show advertising messages across its various apps, has been hammered by major performance issues, according to numerous marketers. The cost of running ad campaigns is up significantly, ...
Read more at bloomberg.com