The how, where, why, and when we communicate. Long form asynchronous? Real-time chat? In-person? Video? Verbal? Written? Via email? In Basecamp? How do we keep everyone in the loop without everyone getting tangled in everyone else’s business? It’s all in here. Rules of thumb, and general philosophy Below you’ll find a collection of general principles we try to keep in mind at 37signals when communicating with teammates, within departments, across the company, and with the public. They aren’t req...