“The physical world is where we have most of our problems, because it is so complex and fast moving that things are beyond our perception to fully understand,” says Brandon Barbello, a cofounder who is also Archetype’s COO. “We put sensors in all kinds of things to help us, but sensor data is too difficult to interpret. There’s a potential to use AI to understand that sensor data—then we can finally understand these problems and solve them.”When I visited Archetype’s founding team of five, curre...