Meta bans ByteDance, TikTok's former owner, from advertising on its platforms in US and 6 other countries starting Thursday; move escalates rivalry between social media giants

Meta Bans TikTok From Advertising on Its Apps in Escalating Feud

October 8, 2026 at 11:00 PM UTCUpdated on October 9, 2026 at 12:12 AM UTCTakeaways by Bloomberg AIMeta Platforms Inc. banned advertisements in the US from ByteDance Ltd., the former controlling owner of TikTok, intensifying the competition with the popular social video site. On Thursday, Meta began implementing a complete restriction on ads and paid marketing messages placed on its platforms by ByteDance, the Chinese company that remains in charge of key parts of TikTok in the US. The ban will ...