Inside McDonald’s push to have AI price your Big Mac
McDonald's is increasingly using artificial intelligence to guide menu prices across the US and some global markets, a plan that aims to boost headquarters' profit but risks alienating customers and attracting antitrust scrutiny.The details of how that pricing system works, its extensive use of AI, the company's regulatory concerns and the tensions with its franchisees haven't been previously reported. For this story, Reuters reviewed screenshots of the company pricing engine taken in August and...
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