Instagram’s head says engagement falls by half without the algorithm
Adam Mosseri has warned that users who switch off Instagram’s recommendation system end up with a worse experience, telling an Australian press briefing that engagement can fall by as much as 50% and that satisfaction scores fall off a cliff.
Mosseri spoke on Thursday as Australia consults on legislation that would force platforms to prompt users to turn ranking off, the ABC reported.
“If you go to a chronological feed, it ends up getting overwhelmed with content from companies, brands, and publ...
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