Google rolls out Europe search changes Sept 8 to avoid EU fines up to 5% of revenue; warns of degraded user experience, 30% drop in direct bookings to local businesses as price comparison sites gain prominence over DMA compliance.

Google warns of lower quality as it revamps Europe search results to avoid EU fines

Google's logo during the CERAWeek energy conference 2026 in Houston, Texas, U.S., March 24, 2026. REUTERS/Danielle Villasana Purchase Licensing Rights, opens new tabCompaniesBRUSSELS, Sept 8 (Reuters) - Alphabet's (GOOGL.O), opens new tab Google on Tuesday rolled out changes to its online search results in Europe to satisfy EU antitrust regulators, a move which it said will degrade users' experience and ratchet up costs for European businesses.The changes mark the largest reduction in quality o...