View PDF HTML (experimental) Abstract:Large-language models (LLMs) are rapidly becoming part of human culture, reshaping how information is produced, transmitted, and used. Here we propose that their diffusion can be understood through a viral analogy, with LLM use spreading through populations, becoming embedded in cognitive and cultural practices. We model transitions among uncoupled, coupled, and persistently dependent users, and show that the interplay between social transmission, recovery, ...