Over 23 days (August 9 to 31, 2026), we tracked more than 2 million product listings across more than 100,000 SERPs and AI Mode responses. We ran the same shopping queries through both Google AI Mode and traditional search on the same day at the same moment. When the exact same product showed up on both, the price in AI Mode was 21.6% higher on average. When the same product appears on both sides, how do the prices compare? And how does the overall mix of recommended products differ between the ...