Google Avoids Ad Exchange Sale as Judge Orders Tech Integration
Alphabet Inc.’s Google doesn’t have to sell off its advertising exchange and instead must make its ad tech tools work with those operated by rivals, a federal judge ruled Wednesday, in a move that saves the tech giant from a second bid to force a breakup. US District Judge Leonie Brinkema issued her decision under seal accompanied by a short order rejecting the Justice Department’s bid to force a sale of Google’s AdX. Instead, she ordered proposed behavioral changes to Google’s business without ...
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