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Apple muscles in on subscription podcasts | Semafor

To get their show featured at the top of the Apple Podcasts feed, one of the best placements in the audio world, podcasters fill out a form, send it to Apple, and hope for the best.The other, quicker way is to simply give the company a slice of their revenue.Last week, five of the first seven podcasts promoted on the “browse” carousel in the Apple Podcasts app were participating in Apple Podcasts Subscriptions, the program the tech company rolled out in 2021 for shows to monetize bonus episodes,...

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