USA Today Co. has made a deal with software company Palantir to analyze and monetize user behavior, the company announced on Thursday. In its Q2 earnings call Thursday morning, USA Today Co. chairman and CEO Mike Reed told investors he expects the partnership to “strengthen how we collect, connect and activate audience data to drive more effective and faster monetization across our platform.” “Every visit, every session, and every moment of attention creates a signal,” Reed said. “When we connec...