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Adobe's GenStudio brings brand-safe generative AI to marketers | TechCrunch

Brands want to use generative AI to personalize their marketing efforts — but they are also deathly afraid of AI going off message and ruining their brand. At its annual Summit conference in Las Vegas, Adobe today announced GenStudio, a new application that helps brands create content and measure its performance, with generative AI — and the promise of brand safety — at its center. Currently, the tool is mostly focused on helping social, paid media and lifecycle marketers who want to create soci...

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