Etsy-sellers and small-town accountants are enjoying the fruits of AIPhotograph: Getty Images Jul 27th 2026|New York|6 min readSeveral years ago, Zachary Dunn was selling cars in a small Georgia town when he realised that he “was sick of making other people rich”. Soon he quit and began hawking hats emblazoned with slogans online with a college roommate. (Recent hits include “DADDY” and “Put it on my husband’s tab”.) Their business, The Mad Hatter Company, is set to make eight figures in sales t...