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Why “Freakonomics” failed to transform economics

The approach was fun, but has fallen out of favourListen to this story. Enjoy more audio and podcasts on iOS or Android.Your browser does not support the <audio> element.“Economics is a study of mankind in the ordinary business of life.” So starts Alfred Marshall’s “Principles of Economics”, a 19th-century textbook that helped create the common language economists still use today. Marshall’s contention that economics studies the “ordinary” was not a dig, but a statement of intent. The discipline...

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