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Why Japanese companies do so many different things

Photos from Lars Tunbjörk’s “Office” seriesConsider Toto.If you spend much time in American public bathrooms, or rather if you’re simply a particularly attentive patron of American public bathrooms, you’ll probably have noticed Toto’s toilets at some point or another: they’re distinguished by a quite memorable serif-font “TOTO” logo. Toto toilets aren’t quite dominant in American bathrooms, since they have healthy competition from our homegrown toilet champions American Standard and Kohler—thoug...

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