X’s New Video Strategy Is a Pivot to Nowhere
It’s going video-first by posting every other platform’s videos last.
By
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a contributing writer who covers technology at Intelligencer.
Formerly, he was a reporter and critic at the New York Times and co-editor of The Awl.
Photo-Illustration: Intelligencer; Photo: @lindayaX/X
Photo-Illustration: Intelligencer; Photo: @lindayaX/X
In June, Twitter started telling investors that video was the future of the platform. In January, the company, now called X, declared the job done in a post to advertis...
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