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X’s New Video Strategy Is a Pivot to Nowhere

It’s going video-first by posting every other platform’s videos last. By , a contributing writer who covers technology at Intelligencer. Formerly, he was a reporter and critic at the New York Times and co-editor of The Awl. Photo-Illustration: Intelligencer; Photo: @lindayaX/X Photo-Illustration: Intelligencer; Photo: @lindayaX/X In June, Twitter started telling investors that video was the future of the platform. In January, the company, now called X, declared the job done in a post to advertis...

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