Ahead of its stock market debut, Reddit has said it's going to make it easier for advertisers to craft normal user posts and run them as ads on the social network. Called "free-form ads," Reddit claimed in a statement this week that the "all-new, completely unique ad format" is designed to improve click-through rates and upvotes – by making adverts look as much like user posts as possible. To be clear, we understand these free-form ads will be labeled as promoted posts. What's really happening h...