April 8, 2026, 3:54 p.m.Engagement for tweets from @nytimes (53 million followers) is dwarfed by engagement for tweets from @GlobeEyeNews (866,000 followers). Elon Musk has said as much: Links in tweets are bad for engagement. Over the last few days, sparked by a post from Nate Silver, people have started arguing again about the relationships between links and engagement. But our new analysis of thousands of tweets from 18 publishers makes it pretty clear: Links do seem to hurt news publishers o...