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AI is changing how small online sellers decide what to make

For years Mike McClary sold the Guardian LTE Flashlight, a heavy-duty black model, online through his small outdoor brand. The product, designed for brightness and durability, became one of his most popular items ever. Even after he stopped offering it around 2017, customers kept sending him emails asking where they could buy it.  When McClary decided to revisit the Guardian flashlight in 2025, he didn’t begin the way he might have in the past, by combing through supplier listings and sending i...

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