If you run a restaurant, and each plate costs you $65 to make but you charge $20, you don’t have a marketing problem. You don’t have a chef problem. You have a physics problem. No amount of buzz, no celebrity endorsement, no billion-dollar partnership changes the arithmetic. Every new customer accelerates your bankruptcy.That’s Sora.Every plate costs $65 to make. You charge $20. The line is out the door. And every customer is a loss.On March 24, 2026, OpenAI announced it was shutting down Sora, ...