Netflix raises prices for every subscription tier by up to 12.5 percent
In its most recent earnings report, Netflix said its 2025 net income was about $11 billion, up from $8.7 billion in 2024. In an earnings call that took place on January 20, Spencer Adam Neumann, Netflix’s CFO, named pricing, membership growth, and a doubling of ad revenue as the key revenue drivers for 2026.
Netflix was expected to raise prices if it acquired Warner Bros. Discovery’s (WBD’s) movie studios and streaming businesses (especially if Netflix started offering HBO Max’s library), so som...
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