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Why We Choose Profit at 37signals

We’ve always been outspoken about running a profitable, financially responsible company in an industry that has become incredibly proficient at losing buckets of money. While everyone else was celebrating burning cash, we chose profit instead. Still do. No one ever went broke taking a profit Unlike companies that reinvest all or most of the money back into the company every year, we take money (profit) out every year in the form of distributions (we’re an LLC). This means every year we take risk...

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