Newly purchased Vizio TVs now require Walmart accounts to use smart features
A Walmart ads vehicle
This week’s announcement shows Walmart further integrating Vizio and looking to more deeply leverage Vizio OS’s ads and tracking capabilities to fuel its $6.4 billion ads business. In Vizio’s final quarter as its own company, its ad business made a gross profit of $115.8 million, and its hardware business lost $6.7 million. Walmart doesn’t break out Vizio’s financials, but in a February call with investors, John David Rainey, CFO and EVP of Walmart, said Vizio “saw triple-d...
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