Apple tests AI-powered App Store ads, similar to Performance Max
Apple is taking a cue from Google and Meta by experimenting with a new AI-powered way to buy its App Store ads, according to two people familiar with the matter.Apple has begun testing a product with a small group of advertisers that automatically decides where to place ads within its App Store, much like Google's Performance Max and Meta's Advantage+.Apple's current ad formats consist of two types of ads within the search tab and on the search-results page, "you might also like" ads that appear...
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