OpenAI is serving ads inside ChatGPT, and new findings suggest the experience looks quite different from what the company originally envisioned. What’s happening. Research from AI ad intelligence firm Adthena has identified the first confirmed ads appearing on ChatGPT for signed-in desktop users in the U.S. The big surprise. Early speculation suggested ads would only surface after extended back-and-forth conversations. That’s not what’s happening. When a user asked “What’s the best way to book a...