Shifts in U.S. Social Media Use, 2020-2024: Decline, Fragmentation, and Enduring Polarization
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Abstract:Using nationally representative data from the 2020 and 2024 American National Election Studies (ANES), this paper traces how the U.S. social media landscape has shifted across platforms, demographics, and politics. Overall platform use has declined, with the youngest and oldest Americans increasingly abstaining from social media altogether. Facebook, YouTube, and Twitter/X have lost ground, while TikTok and Reddit have grown modestly, reflecting a more fragm...
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