Exclusive: Elon Musk’s X is launching a YouTube clone for smart TVs, starting with Amazon and Samsung, in its bid to pivot to video
In a bid to compete with YouTube and recast itself as a video platform, Elon Musk’s X is launching a television app for Amazon and Samsung smart TVs, a source at the company told Fortune. The company plans to launch the app next week, and a source says it looks “identical” to YouTube’s TV app.
Musk’s goal is to encourage users to watch “long videos on a bigger screen,” part of a plan first teased in July designed to make X more attractive to online influencers and advertisers.
“He is set on comp...
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