Signal in the noise Google only provides general SEO recommendations, leaving the Internet’s SEO experts to cast bones and read tea leaves to gauge how the search algorithm works. This approach has borne fruit in the past, but not every SEO suggestion is a hit. The tumultuous current state of the Internet, defined by inconsistent traffic and rapidly expanding use of AI, may entice struggling publishers to try more SEO snake oil like content chunking. When traffic is scarce, people will watch for...