By Elliot Smith — Jan 7, 2024 The only sure fire way I know to change something, is to start by measuring it. That’s true at a personal level for things like a 5k time as well as in a professional setting for SMART goals, OKRs or whatever variant is currently in fashion. While wanting to measure things is easy, picking what to measure is not. You can easily spend months finding the perfect correlation to success but if your metrics are changing every quarter, this is almost certainly a waste of ...