Instagram chief Adam Mosseri says AI content will dominate feeds in 2026; proposes camera makers fingerprint real media instead of platforms labeling fake content as detection becomes impractical.

Instagram chief: AI is so ubiquitous 'it will be more practical to fingerprint real media than fake media'

It's no secret that AI-generated content took over our social media feeds in 2025. Now, Instagram's top exec Adam Mosseri has made it clear that he expects AI content to overtake non-AI imagery and the significant implications that shift has for its creators and photographers.Mosseri shared the thoughts in a lengthy post about the broader trends he expects to shape Instagram in 2026. And he offered a notably candid assessment on how AI is upending the platform. "Everything that made creators mat...