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China Smartphone Sales Fall 7% YoY in First 6 Weeks of 2024; Double-digit Declines for Apple, OPPO, vivo

Growth: China’s smartphone unit sales declined by 7% YoY during the first six weeks of 2024. Driver: Apple fell 24% over the period on stiff competition and an abnormally high January 2023. Driver: Underperformance of key vendors OPPO and vivo also kept overall growth in the red. Driver: Continued demand for Huawei’s Mate 60 series helped support a tough start to the year. Outlook: Low consumer confidence and few new launches are likely to temper growth over the short term. Beijing, Boston, Buen...

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