New York Enacts Landmark AI Laws Requiring Disclosure Of Synthetic Performers In Ads And Consent For Posthumous Use Of Name, Image & Likeness
New York Gov. Kathy Hochul on Thursday signed what her administration called the nation’s first AI bills designed to both protect consumers and increase transparency in the film industry.
The New York bill requires anyone producing or creating an ad to identify if it includes AI generated synthetic performers. A separate piece of legislation requires consent from heirs or executors if a person wishes to use the name, image, or likeness of an individual for commercial purposes after their death.
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