With ads coming to Gemini, clues about potential in-app ad products appearing in ChatGPT’s code, and ads already running in Anthropic’s Claude and Google’s AI Mode, it’s clear that the world’s leading AI labs are looking to brands to monetize their multibillion-dollar products. Supply-side platform (SSP) PubMatic wants to help brands make the most of the opportunity with a new integration that will allow advertisers to place generated text ads directly within AI chat interfaces using standard ad...