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I’m Calling It Now: TikTok’s on the Decline. Here’s Why.

The Industry I’m calling it now. Here’s what convinced me. Photo illustration by Natalie Matthews-Ramo/Slate Don’t look now, but after half a decade of transforming public life on an international scale, TikTok may finally be entering its flop era. The clues are there if you know where to look, even outside the millions of videos that have lapsed into total silence since Universal Music Group yanked its vast catalog from the app, including Taylor Swift, J Balvin, your favorite city pop pioneers,...

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