New York becomes first state to require retailers using AI and personal data for pricing to disclose algorithm-set prices; law survives court challenge, sparks national debate on surveillance pricing regulation.

N.Y. Law Could Set Stage for A.I. Regulation’s Next ‘Big Battleground’

AdvertisementSKIP ADVERTISEMENTYou have been granted access, use your keyboard to continue reading.The new law seeks to prevent retailers from ripping off consumers by using artificial intelligence and their personal data to charge them higher prices.The New York law, which represents a significant step in the nationwide push to regulate how businesses use their customers’ data, drew criticism and litigation from the start.Credit...Desiree Rios for The New York TimesNov. 29, 2025As New Yorkers s...