I imagine that most people who take an interest in de-Googling are concerned about privacy. Privacy on the Internet is a somewhat nebulous concept, but one aspect of privacy is surely the prevention of your web browsing behaviour being propagated from one organization to another. I don’t want my medical insurers to know, for example, that I’ve been researching coronary artery disease. And even though my personal safety and liberty probably aren’t at stake, I don’t want to give any support to the...