WSJ News Exclusive | EV Startup Fisker Ditches Tesla-Style Direct Sales Model
Electric vehicle manufacturers like Lucid, Lordstown Motors and Faraday Future were big winners of the stock boom two years ago. Now all three companies’ shares have fallen dramatically. WSJ’s Dion Rabouin and George Downs discuss why. Photo illustration: David FangThe electric-vehicle startup Fisker is abandoning a direct-to-consumer sales model in the U.S. in favor of using traditional dealerships, after it found the approach too expensive and struggled in 2023 to get its cars to buyers quickl...
Read more at wsj.com